PASSION, PREPARATION, PERSISTENCE & PERFECTION
Unlike most other brands, we chose to take the long -and often hard- road by not making small improvements to already existing recipes. We wanted our product, our solution, to clearly stand out. In order to achieve that, we decided to start from scratch, with a blank sheet of paper in a bold attempt to truly reinvent the energy drink.
It took us more then two years to accomplish our goal. It was a thrilling adventure packed with trial and error, failure and success... But no matter what happened, we always kept focus on moving forward by implementing our self conceived 4P-model: passion, preparation, persistence & perfection.
a star showing a sudden large increase in brightness
and then slowly returning to its original state over a
feminin for novus, meaning 'new'
Symbol of life, purity and spiritual growth